SILVER LAKE MARATHON
This branding project was developed for a fictitious running event, the Silver Lake Marathon, inspired by the scenic beauty of Northern Michigan during cherry blossom season. The brand identity evokes a sense of serene adventure, blending natural landmarks with the energy of endurance running.
The visual identity centers around the Little Sable Point Lighthouse, a recognizable local landmark. Each item reflects the event’s cohesive identity, promoting both community pride and visual storytelling. This project showcases my ability to integrate regional inspiration into a unified design system suited for an immersive event experience.
